The integration of digital culture and men’s participation in promoting food waste reduction on social media
Keywords:
Food waste reduction, Men’s participation, Social media campaign, Genderlect theoryAbstract
Addressing gender issues in food waste management can offer a comprehensive understanding of the allocation of roles in the utilization of financial resources and the potential economic benefits. Now a days, both men and women can optimize their participation in food waste reduction by promoting their ideas through social media. Genderlect theory use to analysed the differences of communication style among men and women in promoting waste reduction on social media. Purpose: Assuming that men's participation in promoting food waste reduction on social media can expand the scope of audience participation, then this study aims to explore the integration of digital culture and men participation on social media on promoting food waste reduction on social media. Method: qualitative content analysis applied to analyzed 154 individuals’ contents on Instagram and X in promoting food waste reduction in the period of January-August 2024. Result: men is less persuasive and are less likely to invite audience participation in Instagram and X their content focus on information of technical aspects of technological use, collaboration and company or organizational activities. Finding: The dominance of men on social media is not fully able to attract audiences to participate in food waste reduction, as male content focuses more on providing formal information. Implication: Further research is needed to explore the role of men's communication styles in campaigning for environmental issues to be more comprehensive and contribute to increasing audience participation in solving environmental problems.
References
[1] M. Urugo, T. A. Teka, H. F. Gemede, S. Mersha, A. Tessema, H. Woldemariam and H. Admassu, "A comprehensive review of current approaches on food waste reduction strategies," Comprehensive Reviews in Food Science and Food Safety, vol. 23, no. 5, p. e70011, 2024.
[2] S. Geislar, "The Determinants of Household Food Waste Reduction, Recovery, and Reuse: Toward a Household Metabolism," in Encyclopedia of Food Security and Sustainability, Korea, Elsevier BV, 2018, pp. p. 567, doi:10.1016/b978-0-08-100596-5.22448-7.
[3] K. Schanes, K. Dobernig and B. Gözet, "Food waste matters - A systematic review of household food waste practices and their policy implications," Journal of Cleaner Production. Elsevier BV, pp. 978, doi:10.1016/j.jclepro.2018.02.030., 2018.
[4] Z. Zhao and M. Cheng, "A narrative review of social media interventions aimed at reducing food waste in tourism and hospitality," Current Issues in Tourism, vol. 1, no. 21, p. https://doi.org/10.1080/13683500.2024.2384527, 2024.
[5] V. Filimonau, H. Zhang and L. Wang, "Food waste management in
[6] Shanghai full-service restaurants: A senior managers’ perspective," Journal of Cleaner Production. Elsevier BV, p. p. 120975. doi:10.1016/j.jclepro.2020.120975, 2020.
[7] H. Barker, P. J. Shaw, B. Richards, Z. Clegg and D. Smith, "What Nudge Techniques Work for Food Waste Behaviour Change at the Consumer Level? A Systematic Review," Sustainability, vol. 13, no. 19, p. 11099. https://doi.org/10.3390/su131911099, 2021.
[8] B. Latour, "Network theory| networks, societies, spheres: Reflections of an actor-network theorist," nternational journal of communication,, vol. 5, no. 15, 2011.
[9] P. Vootla, F. A. Remeithi, S. A. Bariaghabr and F. A. Mansoori, "Food waste — A global challenge to sustainability," in 2018 Advances in Science and Engineering Technology International Conferences (ASET), Dubai, Sharjah, Abu Dhabi, United Arab Emirates, 2018.
[10] A. Ray and P. Phani, "De-gendering on Genderlect: a case of higher education institution in Odisha," International Journal of Communication and Media Studies, vol. 9, no. 4, pp. 51-62, 2019.
[11] E. Welsh, "Dealing with Data:Using NVivo in the Qualitative Data Analysis Process," Forum: Qualitative Social Research , vol. 3, no. 2, 2002.
[12] C. Martin-Rios, C. Demen-Meier and S. Gössling, "Food waste management innovations in the foodservice industry," Waste Management. Elsevier BV, p. p. 196. doi:10.1016/j.wasman.2018.07.033., 2018.
[13] A. L. Allison, F. Lorencatto, S. Michie and M. Miodownik, "Barriers and Enablers to Food Waste Recycling: A Mixed Methods Study amongst UK Citizens," International journal of environmental research and public health,, vol. 19, no. 5, p. 2729, 2022.
[14] S. Kemp, "Digital 2024: 5 Billion Social Media Users," we are social [online], 2024.
[15] Y. Tim, S. L. Pan, S. Bahri and A. Fauzi, "Digitally enabled affordances for community-driven environmental movement in rural Malaysia," Information System Journal, vol. 28, no. 1, pp. 48-75, https://doi.org/10.1111/isj.12140, 2017.
Downloads
Published
Conference Proceedings Volume
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.