Social media as knowledge management for fashion upcycling practices: Case study on Instagram account @poppyluclothing
Keywords:
Fashion upcycling, Knowledge management, Sustainability environment, Social media, InstagramAbstract
Fashion upcycling has become a significant movement driven by the need for sustainable practices in light of environmental challenges. This study delves into the connection between fashion upcycling and social media, particularly Instagram, as a platform for knowledge management. As awareness of the harmful effects of fast fashion on the environment grows, designers and consumers are seeking innovative solutions. Upcycling, the process of transforming discarded materials into new fashion items, reduces waste and fosters creativity and individuality can be the innovative solution. Instagram acts as a powerful tool for sharing information about upcycling and building a community around sustainable fashion. Through visually compelling content, women entrepreneurs and content creators like @poppyluclothing showcase their creations, share their stories, and educate their followers about sustainability. This research explores how Instagram facilitates knowledge management of upcycling practices, encourages consumer participation, and shapes public perceptions of fashion sustainability. By analyzing Instagram accounts like @poppyluclothing, this study highlights the importance of social media in introducing fashion upcycling as a sustainable and environmentally friendly practice. The findings suggest that Instagram not only amplifies the voices of upcycling content creator; but also serves as a knowledge management tool. Ultimately, this research underscores the potential of Instagram as a knowledge management platform for fashion upcycling and for fostering a more sustainable future in the fashion industry.
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