The influence of green supply chain management on SMEs' performance
Keywords:
Green Supply chain management, Competitive advantage, Company performanceAbstract
This research examines the effect of green supply chain management on SMEs performance with competitive advantage as a mediating variable. Sampling used purposive sampling, with 344 culinary SME managers as respondents. The sample criteria are culinary SMEs in Magelang Regency who have a workforce of at least five people and their business is more than 2 years old. The analysis tool used is path analysis using Smart PLS 3.0 software. The research results show that green supply chain management and competitive advantage partially have a positive effect on company performance, green supply chain management has a positive impact on competitive advantage, and competitive advantage has an effect on SMEs performance and competitive advantage can mediate the relationship between green supply chain management and SMEs performance.
References
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