The influence of entrepreneurial orientation, knowledge management, and marketing innovation on sustainable competitive advantage
Keywords:
Entrepreneurial orientation, Knowledge management, Marketing innovation, Sustainable competitive advantage, SMEsAbstract
This research aims to analyze the impact of entrepreneurial orientation, knowledge management, and marketing innovation on Small medium-sized Enterprises (SMEs) sustainable competitive advantage. With 100 respondents and purposive sampling, the study employed quantitative methodologies. SMEs actors in Magelang Regency who have been in business for two years make up the sample criteria. Using SPPS software, the analysis of data method employs multiple linear regression analysis. According to the study's findings, knowledge management and an entrepreneurial mindset significantly and favorably impact long-term competitive advantage. However, SMEs' lasting competitive edge is unaffected by marketing innovation. Further research must be conducted in other regions with distinct SMEs sectors, as research constraints are observed in samples that are still in one region. It is anticipated that the results of this research will help in the formulation of policies pertaining to the enhancement of SMEs' competitiveness.
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