Yogyakarta city police campaign strategy in realizing peaceful general election in 2024
Keywords:
Campaign strategy, General elections, Yogyakarta city policeAbstract
General elections are an important moment in a country's democratic life. However, along with the development of the current digital era, the challenges in organizing elections are increasingly complex. Therefore, this research aims to find out the campaign strategy carried out by the Yogyakarta City Police in realizing a peaceful 2024 Election using the Ostergaard campaign model. This research uses descriptive qualitative methods through data collection techniques, namely interviews and documentation. The results of this study show that the Yogyakarta Police carry out campaigns directly and through social media to reach all levels of society. The campaign is carried out in several stages. First, a comprehensive situation analysis of a problem is conducted, and the campaign has been designed, such as determining campaign objectives, channels, and targets. Finally, the campaign was evaluated through media monitoring and the success of the Yogyakarta City election process. In this study, researchers found a lack of coordination between divisions in campaign design, which indicates the potential to increase campaign effectiveness if all relevant parties work together synergistically. Therefore, improving the internal coordination mechanism for the next election campaign is necessary.
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