The public communication strategy of the Yogyakarta city government in disseminating information through the Jogja smart service application
Keywords:
Mobile application, Government innovation, Jogja smart service, Smart city, Digital literacyAbstract
This study examines how the Yogyakarta City Communication, Informatics, and Coding Agency manages the Jogja Smart Service (JSS) application as a medium for disseminating public service information in 2024. Using a qualitative descriptive method through interviews, observation, and documentation, the study finds that JSS has been effectively managed through push notifications, interactive features, messaging services, and real-time content that supports creative and consistent public communication. Its effectiveness is strengthened by targeted content strategies, continuous evaluation, adaptation to digital trends, and collaboration with external parties despite limitations in human resources and budget. The findings show that JSS supports good digital governance by promoting transparency, accountability, public participation, government responsiveness, and digital literacy in Yogyakarta City.
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