Sustaining traditional market: Analyzing trader’s resilience towards relocation issue
Keywords:
Trader relocation, Market infrastructure, Willingness to relocate, Traditional marketAbstract
Traditional markets play a critical role in supporting local economies, providing access to affordable goods, and fostering community interactions. However, many traditional markets face structural and environmental challenges, prompting relocation to modernized facilities. This study examines the factors influencing traders’ willingness to relocate at Pasar Kajen, located in Pekalongan Regency, Central Java, Indonesia. Specifically, the research explores the roles of demographic characteristics, physical aspects, non-physical aspects, and information regarding the new location in the relocation decision-making process. A total of 100 randomly selected traders participated in the study, providing data through a survey questionnaire comprising 11 questions related to these factors. The data was analysed using Chi-Square tests and SPSS version 25 to identify significant associations. The findings revealed that demographic factors, such as years of trading, type of stall, and product type, were not significantly related to the willingness to relocate. Similarly, physical aspects, including the appropriateness of the sales area and the distance between stalls, did not show a significant relationship with relocation intentions. However, the condition of the building was found to have a significant impact on traders’ willingness to relocate. Non-physical factors, including security, comfort, and cleanliness, as well as information about the new location, were also not significantly associated with relocation decisions. These results highlight the importance of physical infrastructure, particularly building condition, in influencing traders’ decisions to relocate, while demographic, non-physical, and informational factors appeared less influential. This study contributes to understanding relocation dynamics in market settings and can inform future planning strategies for market management and development.
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