Building environmental awareness through cultural activity: A study of the Madek Mare in West Nusa Tenggara

Abstract

The Madek Mare is a traditional fishing practice unique to the Rambitan region of West Nusa Tenggara. Locals engage in this activity when the sea water recedes, often spending one to five days on the beach in traditional huts. However, as this activity occurs in a tourist area, some believe it detracts from the beach's natural beauty. This study examines the Madek Mare as a tradition that fosters local environmental awareness, highlighting practices that benefit both the environment and the community. Using a descriptive qualitative method, the research included in-depth interviews with local residents, representatives from the Injourney Tourism Development Corporation (ITDC), which manages the coastal tourism area in Lombok, and officials from the West Nusa Tenggara Provincial Tourism Office. The findings indicate that this cultural tradition serves as a constructive learning tool for fostering environmental awareness in coastal regions. Through the Madek Mare tradition, residents engage with nature, gain insights into value systems rooted in local culture, and cultivate a social framework that promotes environmental preservation. Additionally, the activity fosters community cohesion. To enhance the Madek Mare as a valuable ecotourism attraction, collaboration between the local community and government is essential to preserve the practice while advocating for environmental stewardship and sustainable development.