UI/UX design of UMKM entrepreneurship e-catalog website in Karangrejo tourism village using the design thinking method
Keywords:
UI/UX design, e-catalog, Design thinking methodAbstract
Entrepreneurship is things related to entrepreneurship. Meanwhile, wira means courage, and business means commercial or non-commercial business activities. Magelang Regency has many tourist villages that produce various types of entrepreneurships. In other words, tourist villages have succeeded in building MSMEs to advance the personal economy and advance the village. Karangrejo Village is one of the villages in Borobudur District, Magelang Regency. This village produces many MSME works and is also a suitable tourist destination. However, Karangrejo Village needs a website-based catalog to introduce its products to visitors. This research aims to design the appearance of an entrepreneurial website that displays the work of MSMEs in Karangrejo village. In creating a good website appearance that prospective users can use easily, a good user interface and user experience design are needed. A method is required to complete the design process. Design Thinking is one of the methods that will be used in this research. This research used the Design Thinking stages: empathy, definition, idea, prototype, and test. The results of the UI/UX design research for the Karangrejo Village MSME Entrepreneurship E-Catalog website show good usability and meet user needs. This design thinking method can improve the quality of the user experience when designing this website. This design is expected to become the basis for development carried out by the Karangrejo Village government to advance MSMEs in the village.
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