Advocating for social sustainability and legal protection: Jala PRT’s Instagram campaign for the domestic worker protection law (RUU PPRT)
Keywords:
Domestic workers, Social sustainability, Digital advocacy, Social justice communication, RUU PPRTAbstract
Domestic workers in Indonesia are the backbone of many households, yet they remain one of the most vulnerable and overlooked groups in society. Most are women who face daily challenges including lack of legal recognition, inadequate social protection, and economic insecurity. The ratification of the Domestic Workers Protection Law (RUU PPRT) is not just a policy milestone but an urgent step toward ensuring these women’s rights, dignity, and wellbeing, key pillars of social sustainability. This study explores how Jala PRT, a dedicated advocacy organization, uses Instagram as a platform to share the stories, struggles, and calls for justice of domestic workers, actively supporting the campaign for the ratification of RUU PPRT from May to November 2025. Through qualitative content analysis of Jala PRT’s Instagram posts including captions, images, infographics, and videos the research uncovers how the organization highlights the real-life experiences of domestic workers, pushes for legal reforms, and rallies community support. Findings reveal that Instagram serves as a powerful tool for digital advocacy, enabling Jala PRT to craft compelling narratives of safe work, decent work, justice for domestic workers and empowerment of domestic workers. By blending visual and textual storytelling, the organization raises public awareness, fosters solidarity, and strengthens policy advocacy, thereby contributing to the social sustainability and protection of domestic workers. The study’s main insight is that social media can broaden the conversation about sustainability beyond environmental matters, emphasizing labor rights, gender equity, and justice. This research demonstrates the potential of digital communication to amplify marginalized voices and drive meaningful social change.
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