Conflict and group development in the digital eyek community: A case study of Magelang Eyek Community in Facebook group
Keywords:
Communication patterns, Online communities, Group development interactionAbstract
Eyek business is a potential micro, small and medium enterprise in Magelang district. According to Trade and Cooperative Office, there were 2,301 eyek traders in Magelang in 2022. They are also organized in one community, namely vegetable & eyek traders in Magelang. The community develops in the digital realm through the Facebook platform, with the name of the Magelang vegetable & eyek traders community group. This digital community is interesting to study from the angle of digital communication. The analytical knife used is the concept of communication patterns and the main theory of Interaction Theory and Community Development. This research uses a qualitative approach. Primary data sources are comments and interactions on the Facebook Group of Magelang vegetable & eyek traders community group. As well as the results of interviews with informants. Data collection techniques are interviews with admins and members of the Magelang vegetable and eyek trader community group. Informant selection technique using purposive sampling technique. Data analysis technique interactive analysis. Meanwhile, data validation techniques use data triangulation. The results in this study show that communication patterns in this community are hybrid, combining elements of star and wheel patterns. Meanwhile, the analysis of interaction and group development shows that this community has experienced the orientation phase, conflict phase, emergence phase, and reinforcement.
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