The differential impact of digital training and financial literacy on agricultural MSMEs' growth: Empirical evidence from Rangdumulya Village, Indonesia
Keywords:
Digital training agricultural, Financial literacy, MSME growth, agricultural MSMEsAbstract
This research aimed to investigate the type of support, digital skills training, or financial education required to increase the growth of small-scale agricultural businesses in a rural Indonesian village. A survey was conducted with 92 local entrepreneurs to collect data on training experiences, financial knowledge, and business growth. The data were rigorously analysed using statistical methods to test the relationships. The results showed that digital training had a strong and positive effect on business growth. In contrast, financial literacy did not show a significant impact. For rural businesses, gaining skills to use technology for marketing and sales was a more immediate and powerful driver of growth than financial knowledge. This insight was crucial for policymakers and support organizations since the prioritization of practical digital training led to faster and more sustainable economic development in similar rural communities.
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