Instagram digital marketing strategy @lajolie.aesthetic to increase sales in 2024

Abstract

The development of social media has transformed the way businesses interact with consumers, particularly through Instagram, which holds significant potential for building brand image and increasing sales. This study aims to analyze the digital marketing strategies implemented by the Instagram account @lajolie.aesthetic in an effort to increase sales throughout 2024. The research method used is a descriptive qualitative approach, with data collected through observation of the Instagram account, interviews with the marketing team, and digital content analysis. The findings indicate that strategies such as influencer marketing, content marketing, and Instagram Ads contribute significantly to increased engagement and product sales. Additionally, consistency in visual aesthetics, interaction with followers, and the use of Instagram features such as Reels and Stories further strengthen consumer trust in the brand. In conclusion, well-planned and measurable digital marketing strategies on Instagram are capable of increasing brand visibility and encouraging consumer purchasing decisions for La Jolie Aesthetic’s beauty services. The implementation of these strategies has successfully enhanced brand visibility, audience engagement, and ultimately made a significant contribution to sales growth in 2024. This study provides a comprehensive overview of effective digital marketing strategies for businesses in the beauty sector, particularly those utilizing Instagram as their primary social media platform.