Empowering womenpreneurs in Madura Spice Tourism Villages: Synergy of green technology and digital society
Keywords:
Womenpreneur, Green technology, Digital society, Spice tourism, Sustainable developmentAbstract
Madura holds significant potential for developing wellness tourism based on local wisdom and green technology, yet the role of women as key drivers remains underrecognized. Although Madurese women contribute substantially to MSMEs, they face challenges such as limited access to resources, low participation in decision-making, and gender discrimination. In the spice tourism sector, innovations integrating green technology and the digital society are essential to support sustainability. This study addresses the gap in understanding the intersection of gender, green technology, and digitalization in Madura using the Harvard Gender Analysis framework, aiming to formulate strategies to empower womenpreneurs for inclusive and sustainable tourism development in spice tourism village. The methodology of this study employed a qualitative case study approach, incorporating semi-structured interviews, direct field observations, and thematic analysis. Key participants included women entrepreneurs, 5community leaders, and local stakeholders. The analysis focused on gender dynamics concerning access, participation, control, and benefits within the framework of gender and technology. The findings reveal that womenpreneurs significantly contribute to economic sustainability through product diversification and digital marketing. However, gender gaps persist, particularly in technology control and decision-making processes. While green technology enhances efficiency, digitalization often increases workloads, underscoring the need for gender-inclusive strategies. This study highlights the importance of integrating women’s knowledge with sustainable practices through targeted communication strategies and capacity-building programs. The implications of this research emphasize the necessity for policies that support gender equality in technology adoption, sustainable tourism development, and the socio-economic empowerment of womenpreneurs in spice tourism villages.
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