An analysis of corporate environmental communication on the Asian mining’s corporate websites
Keywords:
Web-based corporate, Environmental communication, Website content analysis, Corporate environmental responsibility, Online communicationAbstract
The study aims to investigate the company's environmental communication through the corporate's website using samples from the Asian mining industry. Websites are a communication medium that must be used by companies to convey information and their environmental commitments to stakeholders because they are relatively cost-effective and timely. We applied content analysis to each of the websites of Asian mining companies for 2023. The unit of analysis of this study is all the websites of mining companies in Asia including the homepage to the coders clicked on each link. All menus on the company's website are clicked and opened to ensure that all the information needed has been gathered to answer this research question. The results show that most companies communicate their environmental responsibilities on websites, such as general environmental considerations and statements. A total of 168 mining companies (83.17 percent) use websites as a medium of communication for their environment. Some entities go a step further by prominently displaying environmental information on their homepages, dedicating more pages to it, and even creating a special menu for environmental communication. This research has practical and social implications. For practical implications, the research framework presented herein offers a practical tool for organizations to evaluate and enhance their environmental information communication practices in alignment with prevailing standards in the Asian mining industry. For social implications, the findings of this study can strengthen investors’ trust on the company by accessing the company website.
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