Integration of ergonomic and aesthetic factors in handbag product development
Keywords:
Ergonomic, Aesthetic, ISO 9001, HandbagAbstract
This study aims to design a rattan handbag product using the ergo-aesthetic model and ISO 9001 guidelines in the design process. Previous studies have often examined ergonomic and aesthetic aspects separately, while limited research has combined both through a quality guided procedure in rattan handicraft design. Therefore, this research applies an integrated approach to improve functional and visual product quality. The study employed a product design methodology consisting of three stages: preliminary design, design development, and final prototyping. The prototype was evaluated through a user preference survey involving 60 respondents using a Likert scale with five response options. Data were analyzed using a binomial test to determine significant differences between the prototype and existing products. The findings indicate that the prototype is preferred in terms of motif, color selection, and material combination, while no significant differences were found in form and handle attributes. These results suggest that visual aesthetic factors play a dominant role in user preference. This study demonstrates the integrated application of the ergo-esthetic model and ISO 9001 procedures in rattan handbag development.
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