Sustainable marketing strategies to increase food consumption and support food security
Keywords:
Sustainable marketing strategy, Food consumption, Food securityAbstract
This study aims to examine sustainable marketing strategies that can increase food consumption and support food security. Using descriptive analytical methods through observation and literature review, this study analyzed various sources, including interviews, journals, books, and related articles, to identify best practices in sustainable marketing in the food sector. The results indicate that marketing strategies that prioritize desires and needs, such as the use of local raw materials, transparency in the supply chain, and consumer education campaigns, have great potential to increase awareness and interest in sustainable food products. This study also identifies challenges faced by food industry players in implementing sustainable marketing strategies, such as high initial costs and consumer resistance to changes in food ingredients. The results of this study are expected to provide useful insights for industry players and policymakers in designing effective sustainable marketing strategies to achieve sustainable consumption and food security.
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