Digital begging in the live streaming space on YouTube: A study of communication patterns on Deankt's YouTube channel
Keywords:
Digital panhandling, Live broadcasting, YouTube, Interactive discourse, Attention economyAbstract
The occurrence of "digital begging," in which viewers seek to capture broadcasters' attention through live chat comments or donations, arose from these encounters. This phenomena signifies a transformation in communication systems, wherein social commodities are deemed significant. This research seeks to analyze the interactive communication dynamics between streamer Deankt and their audience, and how these dynamics influence attention-seeking behaviors in the digital realm. The employed methodology is a case study focusing on the YouTube channel Deankt. The research findings demonstrate that attention-seeking conduct manifests through numerous forms of engagement, including requests for prayers, birthday greetings, emotional outbursts, and solicitations for donations aimed at provoking an immediate response from the streamer. This communication pattern prioritizes not only financial profit but also addresses the audience's emotional demand for recognition and connection. Deankt's witty, laid-back, and attentive communication style enhances the parasocial interaction.
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