The effectiveness of using QRIS as a digital transaction tool in Banjarmasin city siring tourism
Keywords:
Tourism, QRIS, Digital payment, BanjarmasinAbstract
This study aims to determine the effectiveness of using QRIS as an effort to increase the income of MSMEs around Banjarmasin City Siring tourism and increase the competitiveness of Siring City to become an integrated and up-to-date visitor location with the use of QRIS. The research was conducted using a quantitative descriptive method. Data collection techniques are observation, survey, and interview. The study was conducted in Banjarmasin City Siring Tourism in July 2023. The research subjects were MSMEs around the siring tourism location in Banjarmasin city, with a total sample of 30 people. The findings show that 82.7% of respondents agree and strongly agree that QRIS provides benefits. As many as 88% of respondents agree and strongly agree that QRIS is easy to use. As many as 76% of respondents agree and strongly agree to use QRIS as a means of payment for their business. In the future, the government and related banks should be able to provide socialization and education to merchants or related merchants regarding the security and additional benefits of using QRIS, regarding flexibility and how to control the use of QRIS, and provide socialization regarding the effectiveness and efficiency of using QRIS, because there are still many merchants who do not understand that QRIS is more effective and efficient than cash payments.
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