A queue layer approach to enhancing the performance of CRM message broadcasting
Abstract
In the digital era, Customer Relationship Management (CRM) is a key strategy to improve long-term relationships with customers. There is an application with a microservices-based CRM platform. One important feature at CRM is broadcasting messages to many customers simultaneously. This CRM application has a large number of customers. There is a problem in this CRM application, namely the overload on the hardware in processing message delivery. The purpose of this research is to analyze the impact of queue layer implementation on message delivery performance. This research proposes the implementation of a queue layer on the message broadcast feature in the CRM application. The queue layer allows message delivery to be organized in stages, thereby reducing the risk of bottlenecks, and ensuring more efficient message delivery. The method used in this research is Rapid Application Development. The results showed that the implementation of the queue layer can provide a technical solution by reducing the use of RAM and CPU resources in the CRM system. The queue layer implementation in the CRM system results in a decrease in CPU and RAM usage.
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