Design and development of a management information system to support micro-enterprise empowerment
Keywords:
Micro-business empowerment, Management information systems, Mobile applications, Data management, Digital marketingAbstract
This study aims to assess how application-based information systems can improve data management and product marketing for micro-businesses in Bekasi Regency from the perspective of Government agencies responsible for data collection and MSME empowerment. This system was developed to replace manual processes that often cause inaccuracies and hinder the efficiency of Government agencies by providing features for business registration, data updates, location mapping, and digital product marketing. The research was conducted through observation, interviews, surveys, and system testing using White Box and Black Box Testing methods to ensure functionality and ease of use for MSME programme managers. The results of the study show that this system is capable of simplifying data management, expanding marketing reach, and assisting agencies in facilitating the use of technology by business actors more effectively, although there are still obstacles, such as infrastructure limitations and digital literacy.
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