“When Conflict Meets Consumption: The Role of EWOM, Animosity, and Publicity on McDonald’s Purchase Decisions Amid the Israeli-Palestinian Crisis (2023–2025)”. BIS Humanities and Social Science 4 (May 4, 2026): V426084. Accessed May 15, 2026. https://unimma.press/conference/index.php/bishss/article/view/577.