Managing digital marketing communication to build trust and sustainable brand reputation: A systematic review. BIS Humanities and Social Science, [S. l.], v. 4, p. V426085, 2026. DOI: 10.31603/bishss.614. Disponível em: https://unimma.press/conference/index.php/bishss/article/view/614. Acesso em: 16 may. 2026.