When conflict meets consumption: The role of eWOM, animosity, and publicity on McDonald’s purchase decisions amid the Israeli-Palestinian crisis (2023–2025). BIS Humanities and Social Science, [S. l.], v. 4, p. V426084, 2026. DOI: 10.31603/bishss.577. Disponível em: https://unimma.press/conference/index.php/bishss/article/view/577. Acesso em: 15 may. 2026.