The role of cultural ambassadors in promoting Samarinda tourism. BIS Humanities and Social Science, [S. l.], v. 4, p. V426073, 2026. DOI: 10.31603/bishss.535. Disponível em: https://unimma.press/conference/index.php/bishss/article/view/535. Acesso em: 16 may. 2026.