The role of PR agencies in crafting strategic communication for brand x’s competitive positioning. BIS Humanities and Social Science, [S. l.], v. 4, p. V426044, 2026. DOI: 10.31603/bishss.487. Disponível em: https://unimma.press/conference/index.php/bishss/article/view/487. Acesso em: 15 may. 2026.