Branlight creative communication strategy in communicating client brand identity across generations. BIS Humanities and Social Science, [S. l.], v. 4, p. V426042, 2026. DOI: 10.31603/bishss.482. Disponível em: https://unimma.press/conference/index.php/bishss/article/view/482. Acesso em: 15 may. 2026.