Promotion strategy of Muhammadiyah University of Yogyakarta (UMY) in 2024-2025 in facing competition with State Universities with Legal Entity Status (PTN-BH). BIS Humanities and Social Science, [S. l.], v. 4, p. V426033, 2026. DOI: 10.31603/bishss.469. Disponível em: https://unimma.press/conference/index.php/bishss/article/view/469. Acesso em: 16 may. 2026.