Linking online experience and marketing factors to user loyalty in mobile legends. BIS Humanities and Social Science, [S. l.], v. 4, p. V426024, 2026. DOI: 10.31603/bishss.457. Disponível em: https://unimma.press/conference/index.php/bishss/article/view/457. Acesso em: 15 may. 2026.