Marketing communication strategy of morse board game & cafe through Instagram @morseboardgame to increase consumer purchase interest in 2025. BIS Humanities and Social Science, [S. l.], v. 4, p. V426009, 2026. DOI: 10.31603/bishss.437. Disponível em: https://unimma.press/conference/index.php/bishss/article/view/437. Acesso em: 15 may. 2026.