The role of social opinion as a moderation factors forming the intention to blame local brands. BIS Economics and Business, [S. l.], v. 2, p. V225012, 2025. DOI: 10.31603/biseb.282. Disponível em: https://unimma.press/conference/index.php/biseb/article/view/282. Acesso em: 8 jun. 2025.