Decoding consumer decisions: How e-WOM, brand image, and trust shape purchase intentions in the digital era. BIS Economics and Business, [S. l.], v. 2, p. V225022, 2025. DOI: 10.31603/biseb.268. Disponível em: https://unimma.press/conference/index.php/biseb/article/view/268. Acesso em: 15 aug. 2025.