Optimizing digital marketing for SMEs in the digital communication era: Insights from a brand awareness perspective. BIS Economics and Business, [S. l.], v. 2, p. V225003, 2025. DOI: 10.31603/biseb.215. Disponível em: https://unimma.press/conference/index.php/biseb/article/view/215. Acesso em: 8 jun. 2025.