The effect of experiential marketing and product variation on customer loyalty of Omben Geden in Pacitan city mediated by customer satisfaction. BIS Economics and Business, [S. l.], v. 3, p. V326015, 2026. DOI: 10.31603/biseb.578. Disponível em: https://unimma.press/conference/index.php/biseb/article/view/578. Acesso em: 5 may. 2026.