Linking digital marketing effectiveness to consumer buying interest and financial performance: A study on Tokopedia. BIS Economics and Business, [S. l.], v. 3, p. V326003, 2026. DOI: 10.31603/biseb.547. Disponível em: https://unimma.press/conference/index.php/biseb/article/view/547. Acesso em: 5 may. 2026.